There is no shortage of websites present in the world. This should even encourage you to work on your blog. When you do it right, you will be among the prominent ones. Here are the things you need to get that blog established.
You need to first pick a topic you find most enjoyable to focus on. Some people go for only those topics they believe can make the most money. Such a strategy does not work, because soon it shall start to feel like too much pressure. If you pick something you enjoy, you will not ever feel like it is a chore.
This is when you register your domain. The name chosen shall influence the brand in a major way. Choose a name that is not limiting, but remains unique. You also need the name of the brand to match the name of the site. You cannot afford any confusions with your brand.
You then need to go for the right blogging platform. There are many free blogging platforms out there, which many people use. Unfortunately, that free cost means any changes they make shall affect you, mostly negatively. You need to think along the lines of a self-hosting blogging platform, such as WordPress.org (not .com) or SquareSpace.
You need to go for reliable hosting services. You need to think of paid options for this service. There is not much difference between free hosting services as there was in free blogging platforms. Paid hosting is faster, more reliable, and with a great reputation and customer support.
You need to install analytics right from the start. This is how you will learn more about how your customers found you, who they are, and other important data. You can build upon that to attract even more customers.
You need to work on your email list. This should also be from the beginning. This serves as our resource for getting more customers in future.
Make sure you always respect the copyright laws. You need to avoid using images you find online without finding out if they are copyrighted. You instead need to get into the habit of using those free under Creative Commons licensing, or to pay for stock images. Do not lose the records of your license to use them.
You should also get into the habit of posting regularly. This shall see you sustain the interest of your readers as you build a certain image. Do not go overboard, but keep a consistency such as a weekly or twice weekly new posts.
There are even more strategies to implement, such as networking with influencers, avoiding being a perfectionist, and setting realistic goals. You need to forget thoughts of being an instant hit. You need to work on it patiently as you add more readers. You shall read more on this site.