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Crucial Things You Need to Know About the New Google Ranking Algorithm and the Impact on Your SEO

Currently, many people seeking information from the web will opt to use Google. It is necessary for you to aim to see how Google operates and impact on your business website. The idea is to learn ways Google decides the ranking of various websites. Hence, you will learn strategies to employ for optimizing your business website. It is crucial you are alert to the Google ranking algorithms changes to learn how they affect your overall SEO strategy. It may be necessary to consult SEO experts to know more about these Google ranking algorithm updates. Here are the crucial things you need to know about the new Google ranking algorithm and the impact on your SEO.

You should expect ranking downgrade for sites that takes long to respond. User experience is of great importance to Google. Hence, Google will downgrade the ranking of websites that takes too long to load content. Hence, you should not worry about this ranking update if your web pages are quick.

Google is making a move from HTTP to HTTPS mandatory to improve on security. Hence, Google will redirect users who are trying to access an HTTP website leading to a loss of traffic. The essence of this page is to inform them that the page is unsafe and should avoid visiting it. Therefore, if you are still using HTTP, this may hurt your website traffic. Thus, to avoid negative ranking you need to weigh the need of acquiring an HTTPS certificate.

Also, to ensure that sites are posting relevant content Google will check this feature when ranking website using the latest algorithm update. People using Google expect to see relevant content that is useful to them. Hence, Google will seek to punish websites that have duplicate content or similar to another website. It is crucial that you learn more about how relevance is an essential factor Google checks when ranking websites. Thus, for favorable Google ranking, you need to avoid copying content from another website. You should, therefore, consider seeking the help of professionals in this field such as Blue Atlas Marketing.

You may be frustrated when you get low website ranking due to the latest Google ranking algorithm updates. It is crucial you learn what you need to do. The idea is to learn what you need to change to adhere to the Google ranking guidelines. Therefore, you will see how you can enhance the speed of your business website and offer relevant content.

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